About Picadaly
How it All Began…
We are a mother-daughter team. Our story began on a lazy Saturday afternoon in Spring 2014: while my mom and I were sitting in the living room of my niece’s home in New York City, I noticed that she was wearing the cutest and most stylish dress and at the same time was comfortably rolling around and playing in complete, unconstrained bliss. “Where did you buy this?” I asked my sister. “It’s so simple, easy-peasy and chic”. My sister smiled and said “Mom made it, of course.”
As we began to share ideas, we felt we had found an incredible source of inspiration. In all my seven years in the fashion world of THUY, my eponymous ready-to-wear label, it had never occurred to me to collaborate with my mom. But now, seeing our little niece happily playing in a dress that not only looked good, but also felt good for her to wear, it all began to make sense. So the idea for Debebe was born.
Together with my Mom, we simply want to create children’s clothes … our way: cool-looking clothes that both parents and kids will love alike.
Our Pinky Promise
At Debebe, we’re committed to quality for you + your baby. And we promise to be a source of trusted information and inspiration for all moms. Good things begin here.
Our Spirit
02.
Bountiful
In a quirky and playful style, Debebe expresses itself with its popular and diverse creations. Its rich imagination creates a sparkle in the eyes of children and parents alike on this journey through time.
01.
The unusual
Continuous creativity allows Debebe to offer a very unique children’s fashion style. The brand uses poetry to express itself in unusual and unexpected ways. It amuses us with its mixture of colors and creative “accidents” and lets us dream.
04.
The escape
Debebe loves traveling from one universe to another, bringing the dreams of children to life with extraordinary journeys. This mixture of inspiration and openness to the world is reflected in its diverse fashion range designed with the curious child in mind.
03.
Know-how
Since 1972, designers and the first workshops have been making these beloved clothes with love. Each season, more than 700 designs are created by their nimble fingers. Beautiful materials, neat finishes, attention to detail… know-how recognized throughout the world.
05.
Organic
We know that our customers believe that peace of mind is worth the extra money. From our organic cotton baby blankets to our eco-friendly baby toys, you can trust us to deliver the highest quality available.
